1. Promotion- Music videos are promotional tools
2. Band can be seen aswell as heard
3. Artists are recognisable- Star status/Star image
4. Bands/Artists may develop a personal image/theme/personality through their music video
5. Fun- Experience, working on location /acting etc. (vanity)
6. It offers another way to express the emotions and feeling of the song
7. The video can be visual narrative or visual metaphors that enhance the meaning of the song
8. Promotion for the label- other bands may feature in the video
9. Audience can identify with characters in music videos (especially during narrative elements)
10. Music videos are highly styled representations of the band- the look, styling, hair, make-up is carefully considered and managed
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